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To raise or not to raise…it takes money to grow a business. As founders, the topic of when or if to go out for funding has been coming up a lot in recent conversations both internally at heymama and with those in our community. So, in true heymama form, we decided to throw a gorgeous morning gathering we dubbed, The Founders’ Lunch, to talk about this tough topic. One of our first supporters and an amazing supporter of women in business, Monica Royer invited us to host our roundtable at her new Monica + Andy guideshop on the Upper West Side of Manhattan, at 410 Columbus Ave. The guideshop is a chic little spot where new mamas can come to relax and peruse the most irresistible baby and littles’ essentials we’ve had a chance to see. Mamas schedule one on one appointments to create the cutest custom organic layette that’s just right for baby! Their layette cuddle boxes make the perfect baby gift and can be delivered right to mama and new babe.

monica and andy

We’ve long admired our member, Katia Beauchamp and her straight up no bullshit, nothing is off limits attitude. We interviewed her last year and we knew she was perfect to lead the Founders Brunch discussion and she didn’t disappoint. Katia came to the table ready to answer any and all questions. As a successful business woman who has raised several rounds of capital herself, she shared so many priceless nuggets with us about the process, what to expect and things to keep in mind.

monica and andy

3 Important Things to Consider When Raising Money

  1. First, determine what kind of company you want to build to try to match it with the right type of investor. Institutional investors have a target profile in terms of company size, growth and the ultimate potential exit. Many angel investors are similar and have a formal investment thesis.
  2. Do research on the investor to make sure your business type (business model, revenue model, etc.) is a fit for their current investment thesis (institutional) or their interest (angel).
  3. Build a relationship with potential investors over time; start by showing the overarching opportunity, your vision for how you can monetize this insight, and your tightly scoped test/beta to start working toward that vision. Come back with performance updates (showing strong execution, and ideally beating some objectives).

monica and andy

Once you’ve laid out your clear objectives, you can determine whether going out for funding is right for you and your business.

It was such an informative (and fun!) morning and our mamas left with a new perspective and depth of knowledge on the fundraising process and some new connections to help navigate the process. And of course, it wouldn’t be a true heymama event without some killer schwag to go home with. From the adorable reversible quilted pouches from heymama member Ariane Gold’s new incredible bag line Goldno8 to the wine from Alit Wines and gift boxes from Monica + Andy, we couldn’t be more pleased with all of the support for our community. And we’d be remiss to not give major props to the meal itself from our favorite Poppy’s Catering. It was simple, rustic and insanely delicious.

monica and andy

monica and andy

monica and andy

monica and andy

monica and andy

monica and andy

To join our tribe and attend events like this, apply to heymama here.

Photos by Stevi Sesin 

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