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We, here from the land “down under”, are proud to be the home of some of the world’s best labels.  Here are Australia’s 5 hottest brands, my favorite quintessential Australian brands that embody our casual, laid-back lifestyle, mixing the sun and the sand with an effortless sophistication and the right amount of edge.

Bassike Well known for it’s innovation in the world of fashion and it’s luxe-minimal designs,  I actually call this brand the “fashionable mama’s uniform”. As the name suggests, this is where you come for the best basics. Super comfy, well cut, monochrome staples and denim- luxury organic clothes made in Australia. They make hands down, THE best slouch jersey pants- perfect to take you from running errands to lunch with friends, and the elastic waist and fit means they will see you comfortably throughout your pregnancy and beyond. Definitely a must have mama item. I have three pairs and they’ve lasted for years. You don’t have to think when you have Bassike pieces in your wardrobe- you can pair back each item with absolutely anything. clothing on racks

One Teaspoon The home of the iconic denim cut-offs- a must have item for every wardrobe. One Teaspoon knows denim, but did you know they also do cool statement tees, dresses & jumpsuits? Actually, they pretty much do everything. Each range is both edgy and wearable; the epitome of rebellious cool. Brands devottees include Erin Wasson, Alessandra Ambrosio & Sincerely Jules. Every cool mama needs a pair of Bandit’s in their life.

black and white model

We Are Handsome I adore the fun, bright, bold prints from this designer swimsuit and active wear brand.  Loved by Beyonce, Diane Kruger & Rihanna, this is where Aussie beach culture meets fashion- “a slice of summer wrapped in luxury and sophistication that transcends the seasons.” Well, if it’s good enough for Bey…

two fitness models

Zimmermann This iconic Australian label is sophisticated femininity. Stunning ready to wear pieces and swimwear in delicate original prints. If you hit Bondi beach in summer, every It Girl will be wearing a Zimmermann bikini. Their dresses are second to none, I’m loving this seasons white on white. Zimmermann has always been my “occasion” dress and swimwear go-to and every season gets better and better. Oh and they do kids wear too! Dying!

zimmerman model

Sunday Somewhere Sunglasses are a mama’s best friend, right? Well, lucky for me, this is my husband’s label! Photographed on all my fave celeb mamas, including Beyonce, Drew Barrymore, Jessica Alba & Gwen Stefani and stocked in 600 stores in 30 countries- you can say I’m a proud wife! Obviously a must have accessory. 😉

model with sunglasses

To learn more about Marcia, check out Not So Mumsy here, her Instagram here, and her heymama profile here

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