To say that 2020 has been unpredictable would be a colossal understatement. What many of us hoped for or planned to accomplish this year was altered by either the ongoing COVID-19 pandemic, a historic recession, a contentious presidential election, a racial justice awakening, or some combination of all of the above. Some changes have been devastating, some have been positive, and some have simply been a necessary outcome of all of us living in triage mode, but every change has at least one thing in common: it requires a plan of action to see it through into the future. 

That’s what this year’s HeyMama Summit, powered by Lincoln, was all about: helping working and entrepreneurial moms make a plan be it personal, professional, or political to help them not only get through the present but also thrive in the future. Thanks to our HeyMama Summit sponsors, Lincoln, as well as Genexa, Panasonic, Baby Dove, pH-d Feminine Health, P.volve, Sony, Skillshare, Piccolina, Happyly, Immunocologie, Else, and H&M, as well as our guests panelists, attendees of our two-day virtual summit learned how to secure funding during a recession, how to make a voting plan, and that even superstar moms like Serena Williams and Debra Messing can and do struggle with work-life balance.

If you attended this year’s HeyMama summit, we hope you left just as inspired, motivated, and confident as we did. If you missed the HeyMama 2020 Summit, don’t worry: there’s always next year. In the meantime, here’s a recap of our incredible panels and fireside chats, as well as ways to follow our inspiring guest speakers and links to organizations that need your financial support: 

Working Moms on the Ballot: What You Need to Know

Featuring Ai-Jen Poo, Executive Director of National Domestic Workers Alliance, Ilyse Hogue, President of NARAL Pro-Choice America, Monifa Bandele, SVP & CPEO of Moms Rising, Aimee Allison, Founder & President of She the People, and moderated by Lucy Lang, Candidate for Manhattan District Attorney, our Working Moms on the Ballot panel focused on specific actions women can take around the upcoming election. Discussing everything from the ongoing attacks on abortion access, to the need for child care and other systemic supports that uplift working moms, to the ways the current administration has disproportionately impacted Black and brown communities, attendees left with a better understanding of the political movements that need their support. 

You can follow the guest speakers here: 

Ilyse Hogue:                                  Monifa Bandele:                             Lucy Lang:

Instagram & Twitter: @ilyseh         Instagram: @monifabandele            Instagram: @lucylangnyc

Ai-Jen Poo:                                    Aimee Allison:

Instagram: @aijenp                          Instagram: @aimee_allison

Donate to the following organizations here: 

NARAL Pro-Choice America:

National Domestic Workers Alliance:

She the People:

Moms Rising:

Smart Money in a Recession: What to Do Now 

Featuring Donna Korren, Founder and President of Change, Jamie Easton, Founder & CEO of The Uptick, and AJ Bishop, Founder of My Wealth Conscious Coach, this panel was all about smart, strategic financial planning during a time of intense financial uncertainty and instability. Over 865,000 women were pushed out of the workforce last month alone, so the trials and tribulations facing working and entrepreneurial moms are far more complex than those faced in past recessions. As it was perfectly said during the panel, “There’s never been a more important time for women in business to help others.” 

You can follow the guest speakers here: 

Donna Korren:                               AJ Bishop: 

Instagram: @emptyquester             Instagram: @mywealthconsciouscoach

Jamie Easton: 

Instagram: @theupticknyc

The Work Culture Reset: How To Manage a Healthy, High-Performing Team 

Featuring Kelli Lane, CMO of Genexa, Annie Dean, Vice President of Deloitte, Dee Poku, Founder and CEO of The WIE Suite, Dionna Smith, Head of Global Diversity, Equity & Inclusion at Thumbtack, and moderated by Amy Nelson, Founder and CEO of The Riveter, this informative panel covered the myriad ways business owners and managers can build and evolve their team culture, be it via operations, support, and reasonable expectations. When working moms are pulled in a thousand directions at once, how to keep employee teams happy, healthy, and performance ready is a vital component of business sustainability and growth. “Thinking about wellbeing as time and being the type of manager who can help your employees claim their time,” as Annie Dean said during the panel, “is really important.” 

You can follow the guest speakers here: 

Kelli Lane:                                                           Annie Dean

Instagram: @kmlane13 and @Genexa                Instagram: @anniedeanzait

Amy Nelson:                                                        Dee Poku:

Instagram: @amy_riveter and @theriveterco         Instagram: @deepoku

Dionna Smith: 

Instagram: @nolasauce

Mama Matchmaking

Community is always important to find and cultivate, but it’s arguably more important than ever before given all that working and entrepreneurial moms face. In partnership with Lincoln, our Mama Matchmaking series gave moms a way to virtually network, make meaningful connections with other like-minded working moms, and share learned knowledge with others to the benefit of the collective. Attendees were introduced to one another, then given their own private Zoom room to get to know each other. The result? The start of some truly inspiring work relationships that are sure to last. 

Fireside Chat between Serena Williams and Joy Falotico 

HeyMama couldn’t think of two harder working moms to learn from than Lincoln Ambassador and superstar Serena Williams and Lincoln President Joy Falotico. In an intimate virtual fireside chat, Williams and Falotico touched on everything from excelling in a male-dominated field, to finding that elusive work-life balance, to managing “mom guilt” and learning how to prioritize yourself as well as your beloved family members. In a heartfelt moment discussing how her priorities shifted once she found out she was going to be a mom, Serena Williams said, “When I found out I was pregnant I was playing Grand Slam in Australia and that was the first thing that came up: do I make a selfish decision and play or not play?” And in a transparent moment discussing work-life balance, Joy Falotico said, “I believe you can have it all, but you can’t have it all at the same time.” 

You can follow the guest speakers here: 

Serena Williams:                                    Joy Falotico: 

Instagram: @serenawilliams                    Instagram: @lincoln 

Lincoln Virtual Vehicle Tour

We kicked off day two of the HeyMama Summit with a virtual tour of the Lincoln Aviator. Featuring Stella Simona, Co-Founder of Amarilo Jewelry and Haati Chai Jewelry, Katya Libin, Co-Founder and CEO of HeyMama, and Beverley Mitchell, actress, attendees were a treated to a truly inside look of this luxury SUV. The Lincoln Aviator caters to the busy lifestyle of any working or entrepreneurial mom, offering both a comfortable interior sanctuary and state of the art technology to ensure rides are safe, stress-free, and first-in-class. For every person who attended the virtual tour and filled out a post-tour survey, Lincoln donated $25 to Saving Mothers, a non-profit dedicated to improving maternal mental health. 

You can follow the guest speakers here: 

Stella Simona:                           Katya Libin:                              

Instagram: @stellasimona         Instagram: @katyaslife   

 Beverley Mitchell

Instagram: @beverleymitchell

You can donate to Saving Mothers here:

What Building a Sustainable Business Means Now And How To Do It 

It’s not hyperbolic to say that climate change poses an existential threat to the longevity of the planet. The global sea level is rising, Arctic Sea ice is decreasing, and air temperatures over land masses are increasing. Now more than ever, it’s vital that entrepreneurs find new and innovative ways to create sustainable businesses and brands. Featuring Sally Brown, Brand Director Baby, Kids, & Future Hygiene at Unilever, Samata, CEO of Red Carpet Green Dress, Karen Ballou, Founder and CEO of Immunocologie, Hannah Diop, Founder of Sienna Naturals, and moderated by Lisa Olson Breaux, President & CEO of LOB Energy Consulting, this panel focused on tangible, easy-to-implement ways business owners can source ethical materials and implement morally sound labor practices to create a brand that infuses its eco-friendly values into its lucrative business model. As Sally Brown said at the start of the discussion, “sustainability is non-negotiable.” 

You can follow the guest speakers here: 

Lisa Olson Breaux:         Sally Brown:                                                                            

Instagram: @ms_lisa_o    Instagram: @sallycbrown & @unileverusa        

Hannah Diop:                                                     Karen Ballou: 

Instagram: @hannahdiop & @siennanaturals    Instagram: @karen.ballou & @immunocologie


Instagram: @Iam_samata & @redcarpetgreeendress

The Dos and Don’ts of Taking Action on Social Issues as a Brand

Featuring Lauren Bush Lauren, Founder & CEO of FEED, Christy MacGregor, Chief Parent Officer & General Counsel at Colugo, Alechia Reese, Chief Brand Strategist at 360 Gateway Brands, and moderated by Jessica Blankenship, VP Brand & Content at HeyMama, this panel was all about cultivating authentic positions on social issues as a brand. In the wake of the ongoing racial justice movement, spearheaded by Black Lives Matter, more than arguably ever before it’s vital that brands and businesses engage in the cultural and social discourse of important issues, be it anti-racism, LGBTQ+ rights, reproductive justice, and more. But how can a brand take a stand in a way that is both meaningful and impactful, but without alienating clients or appearing to be advantageous? As Lauren Bush Lauren said, “There are so many ways a brand can put their stake in the ground.” 

You can follow the guest speakers here: 

Jessica Blankenship:                                 Christy MacGregor: 

Instagram: @blankenboat                          Instagram: @christy_and_co & @hicolugo

Lauren Bush Lauren:                                  Alechia Reese:

Instagram: @laurenbushlauren & @feed     Instagram: @alechiareese

Creating Content That Cuts Through the Noise

Featuring Liz Plosser, Editor-in-Chief of Women’s Health, Lori Leibovich, SVP of Content at theSkimm, Liz Tenety, Chief Digital Officer of, Chriselle Lim, Co-Founder of Bumo, and moderated by Mara Schiavocampo, an Emmy Award winning journalist, this panel wasn’t just for moms who work in media: it was created for any working mom looking to reach, engage with, and grow their audience. The expert panelists shared which media platforms work best for them, how to decipher trending topics to best engage with readers and audience members, and how to best create content that will elevate your brand. As Lori Leibovich said, “It’s not enough to just post something and write a great caption and post a great photo and move on. You have to engage with the people who are coming to you.” 

You can follow the guest speakers here: 

Mara Schiavocampo:                            Liz Plosser:

Instagram: @marascampo                      Instagram: @lizplosser & @womanshealthmag

Lori Leibovich:                                         Liz Tenety

Instagram: @lorileibo & @theskimm      Instagram: @Liztenety &

Chriselle Lim

Instagram: @chrisellelim & @bumoparent

How to be a Dissenter: A Fireside Chat with Debra Messing & Mandana Dayani

We ended the HeyMama Summit with a truly inspiring discussion between award-winning actress Debra Messing and her The Dissenters podcast co-host and founder of I Am A Voter, Mandana Dayani. The love these two friends have for each other was palpable as they discussed everything from what moved them to become an “accidental activist,” to what it was like to meet some of their real-life heroes, to the fear of using your voice as a woman and the backlash that is sure to follow. During a particularly touching moment, Debra Messing touched on the moment she realized she wanted to become an activist, saying, “My advocacy for the LGBTQ+ community started when I was a graduate student at NYU. My acting teacher was HIV+…and he died at 41.” And Mandana shared some poignant career advice that Debra says is going to be their “friendship tattoo”: “fail fast.” 

You can follow the guest speakers here: 

Debra Messing:                                           Mandana Dayani

Instagram: @therealdebramessing              Instagram: @mandanadayani   

We can’t thank our incredible sponsors, Lincoln, as well as Genexa, Panasonic, Baby Dove, pH-d Feminine Health, P.volve, Sony, Skillshare, Piccolina, Happyly, Immunocologie, Else, and H&M, for helping us put on a truly incredible HeyMama Summit. Until next year! 

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